Hi there! Welcome 👋
In collaboration with multiple campus partners, the annual Web-Needs Survey seeks to better understand:
- the people and groups who do website work at UW—Madison.
- trends and usage of different website tools like WordPress, Drupal, and other technologies.
- where there are gaps within campus website services and support.
- how this data can be shared to help others across campus.
Explore 2023 results Last year’s data
User personas
It’s not uncommon to find people in non-traditional IT roles who are responsible for their department or group’s website(s). In 2023, the top three job categories that respondents (n=205) selected as aligning most with their current role includes:
- Communications and marketing
- Information technology
- Administration
Based on real aggregated survey data and six user interviews so far, we’ve developed fictional personas that strive to represent the wide range of people who do this work. Personas help us learn more about the goals, frustrations, and characteristics of our users so that we can design better experiences for them on campus.
Admin Adam
“Technically I’m an Administrative Manager, but I’m also the point person for my department’s website and it can be overwhelming.”
Communications Corrie
“I’m a content person, but a big part of my job is updating multiple department websites and knowing what’s ‘good’ design is where I struggle most “
Web Manager Mila
“I wish campus had guidance on website best practices in general to provide expectations for what it means to build and maintain a site.”
Don’t see yourself?
Send us your feedback to help improve these personas! As we continue to collect data, they will grow and evolve.
2023 results by category
Choose your own adventure below and explore the 2023 results by category. This year’s survey contained 12 different questions, and results are aggregated and anonymous to protect the identities of respondents.
Respondents
Find out about the people who responded to the survey as helpful context for understanding this survey.
Hosting & CMS tools
Learn about the different web hosting services and content management systems (CMS) that people use across campus.
UW Theme
Learn what insights we gathered about the UW Theme, UW—Madison's official WordPress theme.
WiscWeb
Read about the feedback and ideas users have for the WiscWeb WordPress service.
Additional support
Understand where people would like to see additional support at UW—Madison for building webistes.
User interviews
Didn't get a chance to take the survey? That's okay! Reach out to participate in a 15-30 minute user interview.
Contact us
Reach out to our project team to share your thoughts, questions, and concerns, or if you want to get involved and collaborate on future projects. Feedback is always welcome.
Want to contribute to this research? Sign-up to participate in a 15-30 minute user interview. Your feedback will directly contribute to this research and help improve campus web services.