2023 survey results

This page outlines the results of the 2023 Web-Needs survey, which was sent to 6 email lists in January with a runtime of 3 weeks. The survey was developed by DoIT Web Platforms & Services in collaboration with multiple campus partners to learn more about the people who do website work on campus and the challenges they face.

The survey was sent to the following email lists:

  • Campus Communicators
  • Tech Partners
  • Web Hosting
  • WiscWeb 
  • Design Community
  • Distributed Developers

Have suggestions for another list to include? Contact us.

Please note: Survey results are aggregated and anonymous to protect identities.

Respondent information

206 people from UW—Madison participated in the 2023 survey. Respondents came from 40 different units and groups across campus.

Campus unit or department

What unit or department do you work for on campus? (n=191)

A pie graph showing which UW—Madison departments and units survey respondents were from with College of Letters & Science and School of Medicine and Public Health being the largest number of participants.

Chart summary

The top 5 groups with the highest percentage of responses include…

  1. College of Letters & Science (17.8%)
  2. School of Medicine and Public Health (17.3%)
  3. College of Agricultural & Life Sciences (6.3%)
  4. College of Engineering (5.2%)
  5. Division of Information Technology (5.2%)

Acronyms: 

  • VCFA: Vice Chancellor for Finance and Administration
  • VCRGE: Vice Chancellor for Research and Graduate Education
  • CDIS: School of Computer Data & Information Sciences
  • FP&M: Facilities Planning and Management

Job category

Please select the job category that most aligns with your role (n=206)

A bar graph showing the primary job categories of survey responders with communications and marketing, information technology, administration, and research being the top 5.

Chart summary

The top 5 job categories include…

  1. Communications and Marketing (46 people)
  2. Information and Technology (35 people)
  3. Administration (24 people)
  4. Research (18 people)
  5. Academic Services and Student Experience (18 people)

Web team size

Please select the job category that most aligns with your role (n=206)

A line graph showing the different range of web team sizes for survey responders with the average size being 1 to 5 people.

Chart summary

Below includes the web team size followed by the number of people who chose that selection

  • Unknown (41 people)
  • Zero / No team  (11 people)
  • Ranging from 1 to 5  (133 people)
  • Ranging from 6-10 (7 people)
  • More than 10 (12 people)

Hosting and CMS tools

We asked users about what services they use to host their websites and applications, as well as what content management systems (CMS) they use (WordPress, Drupal, Magento, etc). CMS software lets you build a website without needing to write code from scratch.

Web hosting services

Which hosting services do you currently use? Please check all that apply (n=202)

A bar graph of the different hosting services people use with WiscWeb and DoIT Web Hosting being the top two.

This is an accordion element with a series of buttons that open and close related content panels.

Chart summary

Below includes the name of the hosting service followed by the number of times that selection was made.

"Other" responses

Current CMS

Which content management systems do you currently use? Please check all that apply (n=178)

A bar graph showing the content management tools survey responders use with WordPress being the top choice.

This is an accordion element with a series of buttons that open and close related content panels.

Chart summary

  • WordPress is the leading platform with 158 selections
  • Drupal received 9 selections
  • 26 selections chose “Other” for their current CMS

"Other" responses

"WiscWeb and the DoIT Shared Hosting team are doing a great job, and the tools to create and maintain our sites have been great! I've had very good experience with getting new sites up and running without a hassle. The WordPress tool on Shared Hosting is also amazing...it has cut my maintenance time by 90%."

Survey respondent

UW Theme

The UW Theme is UW—Madison’s supported WordPress theme that offers university branding and a page builder for designing rich content layouts. The theme is available to use for anyone on a wisc.edu domain.

Customer Satisfaction Score

67.58%
A split bar graph showing the customer satisfaction breakdown of the UW Theme for WordPress with a majority of people somewhat or very satisfied.

Based on a 1 to 5 satisfaction scale, the UW Theme’s CSAT score is 67.58%. CSAT is a common metric for understanding how satisfied people are with a company’s products or services. The following formula was used to arrive at a percentage score:

(Number of satisfied customers (4 and 5) / Number of survey responses) x 100 = % of satisfied customers

UW Theme satisfaction

How satisfied are you with the UW Theme for WordPress? (n=145)

A bar graph showing the customer satisfaction scores of the UW Theme for WordPress with a majority of people somewhat or very satisfied.

Chart summary

  • Very satisfied (53 people)
  • Somewhat satisfied (45 people)
  • Neutral (38 people)
  • Somewhat dissatisfied (6 people)
  • Very dissatisfied (3 people)

Non-UW Theme users

Do you use WordPress but not the UW Theme or WiscWeb? If so, Why? (n=58)

A bar graph showing that 31 people do not use the UW Theme or WiscWeb out of 206 survey respondents.

Insights

People cited a few primary reasons for not using the UW Theme or WiscWeb. They needed…

  • more design flexibility and options
  • the ability to have brand independence
  • functionality not currently included in the theme or service (specific plugins, integrations, etc.)

"The WiscWeb service team is fantastic. They are approachable, thoughtful in their responses, and offer helpful solutions. Truly a model for other service to emulate."

Survey respondent

WiscWeb

The WiscWeb WordPress service is a free, fully-supported platform for creating and maintaining sites at UW—Madison. Sites using WiscWeb are built using the UW Theme and hosted in the cloud for fast performance and high availability. Learn more about DoIT’s website publishing options and the differences between them.

User feedback

Of the 206 survey respondents, 118 people indicated that they use the UW Theme on the WiscWeb WordPress service. We’ve included a summary of the top 3 requests that users provided.

Add additional design options/variety

Users want additional design options to create more engaging content and page layouts like page templates, header/footer options, gallery layouts, etc. (25 people)


Include more plugins and integrations

Users would like a larger list of pre-vetted plugins, widget options, or better integrations with campus tools like Salesforce and Eloqua (16 people)


Allow for more flexibility and control of design

Users would appreciate more flexibility to customize and personalize their site design, and feel like the service is too “locked down” (12 people)

New features

Feedback from this survey has already helped WiscWeb make improvements to the UW Theme and WiscWeb service overall, as well as prioritize user wants/needs for the future.

Updates and features added

Since the survey, WiscWeb has released 10+ new features, updates, and fixes to the UW Theme, including updating all sites to use the new Red Hat fonts. Visit the theme’s changelog for a summary of updates.

Visit the changelog

Submit a feature request

WiscWeb captures feature requests in a tool called GitLab and regularly reviews them. You can view and upvote requests already submitted from others! Share your ideas and help improve the service.

How to submit a request

Additional support

In order to understand where there might be gaps in campus website offerings, we asked about where people needed additional support when creating and maintaining websites.

Support for additional services

Which of the following services would you like to see receive more support at the university? Please check all that apply (n=192)

A bar graph showing the different services where people would like additional support with User Experience, Analytics, Accessibility, Content Creation, and Graphic Design being the top 5 choices.

Chart summary

The 5 additional services that users chose most often were…

  1. User Experience (90)
  2. Analytics (89)
  3. Accessibility (72)
  4. Content Creation (65)
  5. Graphic Design (64)

User interviews

Didn’t get to take the survey?

We’d still love to hear from you! When you sign-up, a member from the project team may reach out for a quick 15-30 minute virtual interview to learn more about your experience building websites at UW—Madison.

Sign up for a user interview

Follow-up interview

Can we contact you with additional questions regarding your responses? (n=193)

A pie graph indicating that 52% of survey responders agreed to a follow-up interview

Chart summary

  • 52% of survey respondents agreed to an interview
  • 48% of survey respondents declined an interview